After leading the pitch that won Ben & Jerry's, I've been lucky enough to lead the global account for the past 5 years. Enjoy a (taste/bite/sampling) below:
Netflix & Chilll’d
In 2020 we launched the first Netflix Original Flavor, marking the official partnership between Netflix and Ben & Jerry’s (to go with the unofficial one they have on couches everywhere).
Just Imagine
We developed the first global brand campaign for Ben & Jerry’s under the umbrella of “Just Imagine.” It was their first new global tagline since the founding of the company in 1979.
Brrr-ito "4.20"
We suggested B&J release their new ice cream burrito on April 20th because. . . it's an ICE. CREAM. BURRITO. Then we created an homage to that other launch where a product and release date we so perfectly timed.
Cookie Cores
How do you turn cookies into a cookie butter core in the middle of ice cream? These real B&J employees have no idea.
pint Slices
Take the middle of the pint. Dip it in chocolate. This isn't hard, people.