After leading the pitch that won Ben & Jerry's, I've been lucky enough to lead the global account for the past 4 years. Enjoy a (taste/bite/sampling) below:
We suggested B&J release their new ice cream burrito on April 20th because. . . it's an ICE. CREAM. BURRITO. Then we created an homage to that other launch where a product and release date we so perfectly timed.
How do you turn cookies into a cookie butter core in the middle of ice cream? These real B&J employees have no idea.
Take the middle of the pint. Dip it in chocolate. This isn't hard, people.