MTV
As a CD/writer/director in MTV's On Air-Promos department, I created 100's of promos, PSAs, spots and campaigns. I helped lead the launch of shows like TRL, The Osbournes and Laguna Beach, and created multiple award-winning brand campaigns for the network in its creative heyday. Here are some favorites I wrote and directed.
Not Suitable For Use By Adults
I wrote and directed this brand campaign that showed the perils of adults trying to be down with MTV.
Old Wives Tales
Fans were complaining that “MTV doesn’t play music”, which of course we did. This campaign was a valiant attempt to put that ol’ cliche in the same dustbin as other old wives’ tales we’re told but probably shouldn’t believe.
The Osbournes
Launched the groundbreaking, first of its kind reality show with an homage to All in The Family's most iconic duet in TV sitcom history.
BLAME MTV
Ok, yes, its all MTVs fault. In this campaign, MTV proudly admits blame for it’s role in some unfortunate youth culture styles and trends - including everyone singing like Christina Aguilera.