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OK Cupid “It’s OK”

Dating has changed, and OK Cupid’s thousands of questions let their users define what is, and is not, OK.

OKCupid - It’s OK

In our first campaign for OKCupid, we redefined what’s OK in today’s world of dating. TV, OOH, Social.

it's ok to be an atheist and only believe in dating one

it's ok to be a party-line voter and a swing dater

it's ok to not date a man who won't vote for a woman

it's ok to be fully committed to an open relationship

it's ok to want someone who's into both npr and s&M

it's ok to want an equal during the day and a dom at night

it's ok to fall head over heels for a man who wears them

it's ok to want someone who's into both npr and s&M

it's ok to want an equal during the day and a dom at night

it's ok to fall head over heels for a man who wears them

campaign in subway

campaign poster

campaign slogan

OKcupid campaign poster

campaign in subway

campaign slogan

OKcupid campaign poster

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And it made Tucker Carlson upset, which was more than OK.

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