OKCupid - FOR Every Single Person
OkCupid wanted to announce itself as the most radically inclusive dating app, with more ways to identify yourself and what you are looking for than any other. We took that challenge head on, working with Maurizio Cattelan and Pierpaolo Ferrari to create a truly disruptive and empowering campaign that took over post-pandemic New York, Chicago and Los Angeles.
Not every single person loved it: