The White House - It's On Us
I was fortunate to have the opportunity to create and sprearhead the It's On Us campaign, dedicated to ending campus sexual assault. Starting with a challenge from Vice President Biden's office, we created a far reaching, mutli-year and multi-meida public service campaign that President Obama himself called "the model for our efforts going forward."
Launched by President Obama from the East Wing of the White House, the campaign was heavily covered by national media.
Video elements included a celebrity launch PSA with additional spots rolling out around issues of bystander intervention, consent, and language.
The multi-year campaign includes print, social, digital, and experiential elements.
More than 80 corporate partners and 100s of colleges have signed onto the campaign, using and adapting our content and campaign tools to further the cause.
And Joe Biden.
