Cuervo/UFC

Cuervo’s successful partnership with the UFC just goes to show - alcohol and fighting really do go perfectly together. Our campaign emphasizes the unique relationship the fighters have outside the ring, and how tequila can turn the fiercest of rivals into simply friends who occasionally beat each other up.

“Face-Off”

Only Cuervo can bring rival UFC fighters together. . . to pleasantly stare each other down at a house party. A fan favorite of Dana White himself.

Thanks Dana!

"Grapple Planning”

All that branding in the Octagon really only serves one purpose - reminding the fighters of their grocery list for the after party. Kevin Holland and Stephen “Wonderboy” Thompson give a glimpse at what fighters are really saying in the ring.